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Improve your ethical reputation
Get expert advice on how to improve your ethical reputation using qualitative research insights.
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The latest ERI reports consumer perceptions of how companies treat the environment, employees, suppliers, customers and consumer data.
The ERI shows the ethical issues that concern consumers most, the communications channels they trust, and how this affects purchasing decisions.
ERI chosen for Harvard Business Review's Breakthrough Ideas list for 2007
ERI in the press
Visit our Press Section to read more or download the latest press releases
Ethical Reputations Blog
9th Jan 2008
UK's largest advertisers call for greener agencies
In May 2007, the COI called for agencies to improve their environmental credentials or risk being axed from their roster. In October, Procter and Gamble announced a sales targ...
7th Jan 2008
Consumers call companies on false green claims
Last year there was a big rise in the number of people reporting false green claims to the Advertising Standards Authority reports Marketing magazine. Certainly consumers are ...
30th Oct 2007
Procter and government announce new targets
Two significant announcements today - one from a brand owner and the other from government. Taken separately they are both important stories, but taken together they mark a hu...
28th Oct 2007
GAP accused of child labour
GAP, the clothing retailer and member of Red initiative, was today accused of using child labour in the production of its clothing in India. Despite being rated as one of the ...
News stories:
- Data Academy: Time you heard of... Customer advocacy
- SMEs have an 'enormous' part of play in making UK offices greener
- IBM Plans Water Research Center
- New Report Finds Growing Interest In Green Investing
- Banking Giants Develop 'The Carbon Principles'
- HP Recycles 250 Million Pounds of Products
- Toyota Plants Trees
- Carbon Disclosure Project Asks 3000 Companies for Eco-Info
- London’s Low Emission Zone Up And Running
- Can Shopping Habits Change The World?
What consumers are saying:
Government should be changing the law to ensure individuals and businesses become more ethical
Female, housewife, aged 35-44
Is an 'ethical' brand is still ethical when being sold by an 'unethical' supermarket?
Male, student, aged 16-24